I've been building things on the internet since the early days, which have given me my 10,000 hours in everything from software engineering to marketing to brand strategy. I've built web businesses from the ground up and helped existing companies multiply their revenue by satisfying numbers. I prefer to work under the premise that there shouldn't be too much ethical distinction between business and rest of life. Capitalism is a great economic system, when practically constrained, but it's a terrible contextual framework for coming up with a value system that leads to happiness and fulfillment.
Solving interesting business problems is one of my favorite things to do. That includes small businesses with limited budgets.